where it began
Art has always been a part of my world—whether it’s fashion, painting, architecture, or design. As a kid, I was rarely without my pastels (my first “masterpiece” was a fruit bowl!). Creating has always been second nature to me—it’s what keeps my mind buzzing long after I should be asleep.
During my second year at university, I designed a Pepeha poster and decided to feature Stella, my chocolate Labrador. That project sparked my love for digital art—and I haven’t stopped creating since.
the lockdown chapter
When the 2020 lockdown hit, I began drawing pet portraits, turning people’s furry friends into digital keepsakes. Each piece took over six hours, and while I was thrilled by the demand, I quickly learned that passion alone doesn’t pay the bills. It was time to rethink my path.
whats next
Now, five years later, my work is evolving. I’m focused on creating versatile, timeless prints—art that connects, uplifts, and tells a story. I can’t wait to share what’s next and bring you along for the journey.
SOPHIE FRIZZELL
FOUNDED BY
Hi! I’m a New Zealand designer with a passion for creating and capturing the beauty in life’s small, ordinary moments — the ones that often go unnoticed.
Through art and design, I tell stories that help people feel seen, smile, and find beauty in the everyday — even on their hardest days.
I like to call myself a certified yapper (or in fancier terms, a storyteller). My designs speak in colours, shapes, and emotion — each one with its own story and room for imagination.
Every piece begins behind the lens — the photo, the composition, the details.
At the heart of everything I create is one simple goal:
to inspire joy, connection, and a deeper appreciation for the small things.
Yours Truely, Soph Zel x
Sophie’s pick of the collection
Summer is just around the corner and it’s never too early to bring out the Aperol, Prosecco and Soda water! Might be a little cold for a swim though…?
